If you’re on our email distribution list, then you probably got the notice earlier this morning about our new Bordeaux futures program, which I’m very excited about.
For those of you who are new to Bordeaux, I’m excited to take you on one of the most intoxicating and inspiring wine adventures our industry has to offer. Unlike the rest of the wine world, the chateaux of Bordeaux don’t sign exclusivity contracts with American importers or distributors to sell their wines. Instead, the wines are sold as futures years before their release, either directly from the chateau itself or through a negotiant partner.
Working as a retailer in the Bordeaux trade means establishing relationships with both the producers and the brokers in the region, and taking positions on wines long before they’re even put into the bottle. We like to think of Bordeaux futures as a savings account, where you invest early to get a greater return down the line. By ordering futures in advance, you can secure far better pricing for wines that will continue to appreciate in value as the years go by.
To break down the basics of Bordeaux, I’m going live on Instagram at 1 PM PST tomorrow with not just one of my best friends, but also one of the best Bordeaux experts I’ve ever known: Mr. Jeff Garneau.
Jeff and I worked together for 11 years before he retired from retail and moved back to his home state of Maine. Tomorrow, he’ll be making his first professional Bordeaux appearance in many years!! He taught me just about everything I know about Bordeaux, so I’m now hoping to utilize his talents and charm to broaden that education at Mission. He is a wealth of information and anyone who’s even remotely interested in Bordeaux will find this quite informative.
I hope you’ll join us over at the @missionliquor account!
-David Driscoll