As promised months ago here on this blog, you’re going to see a change in the way we handle allocated items here at Mission, in terms of both pricing and access.
If you’re interested in getting first dibs on all our most allocated whiskies, then you need to sign up for the Mission Insider Newsletter by putting your name and address into the form on the right side of this page.
Starting last week, all members of the Insider Email Newsletter with $500 or more in their order history have been tagged as VIPs and are given early access to new items, allocated whiskies, and other hot products as they become available.
Once that early access period ends, we put the items on the web—first come, first served.
As an example, we did the Elijah Craig Barrel Proof and the Little Book Chapter 4 this past. And as of right now, those bottles are live on the web for anyone to purchase.
-David Driscoll