I think you’re going to see rare Bourbon combos become the trend in 2021, as it’s the only way for retailers to guarantee that customers are buying more than just rare Bourbons.
We’re going to play around with it at Mission as well, so I’m starting off with an easy one today. You can get the new Elijah Craig Batch A121 Barrel Proof as part of a combo with the McKenzie wheated Bourbon today, while supplies last!
Testing, one, two…
-David Driscoll