Tune in tomorrow at 4 PM PST to the @missionliquor Instagram handle and catch New Riff Distillery co-founder and distiller Jay Erisman if you want to learn more about their whiskies.
I spent most of yesterday tearing down the pallets that just hit our warehouse, organizing the bottles and getting the transfers ready for each of our retail locations. By the end of the week, there will be a serious amount of New Riff parceled out between Woodland Hills and Pasadena.
Having popped a bottle of both the BIB Bourbon and rye, I can tell you this: if you’re burnt out on trying new whiskies that don’t deliver for the dollar, New Riff will be the experience that gets you excited once again. The Bourbon is outstanding, but the rye is just other worldly. Made with 95% rye and 5% malted rye, both the nose and the palate are concentrated with a blistering intensity beyond anything I’ve ever tasted.
This is going to be fun.
-David Driscoll