What if bartenders could have their own record label, but instead of releasing albums or singles, they released cocktails?
Each release would have a title and artwork—just like a record.
Each cocktail would be distributed around the country—just like a record—allowing the bartender to build his or her reputation with drinkers—just like a rockstar.
That is bartender Aaron Polsky’s vision for Livewire: a new RTD (ready-to-drink) company that is signing up bartenders to create and market their own signature drinks as part of an ongoing expansion into canned cocktails.
Having dusted a serious amount of Livewire cans over the last week, I can tell you: Aaron is on to something.
Listen to our conversation to learn more about the project.
-David Driscoll