If you remember the pre-sale email we sent out a while back about the incredible (and collectable) wine bottle collaboration with famed LA tattoo artist Mr. Cartoon, then you’ll remember that limited edition project was put together by a man named Matt Suroff, who once worked in the fashion industry while living in the Tribeca neighborhood of Manhattan.

Matt and his wife Alana, whose fondness for art and wine blossomed over their courtship in Tribeca, had long dreamt of starting their own wine label and—after splitting time between Paso Robles and New York, working harvests and soaking up every bit of knowledge they could—realized that dream with the Tribeca Wine Collective. Matt’s ability as a winemaker also came into focus, and the press he’s garnered thus far is fantastic.

Working with small growers and sustainably-farmed fruit, Matt and Alana’s refined palates are coupled with their keen eye for fashion in the first editions of the Tribeca Wine Collective’s eponymous labels. Working with winemaker Tyler Russell (who made the Bordeaux blend for the Mr. Cartoon project) and varietals from California’s Central Coast, these two have put together a portfolio of classic American style wines of quality, garnering press and praise wherever they go, with a modern take on curation.

We highly recommended these two wines in particular for your 4th of July backyard barbecue or evening fireworks celebrations! Check out the press:

2020 Tribeca Wine “Ocean Ave” Cabernet Sauvignon $49.99

93 POINTS: WINE ENTHUSIAST - Macerated blackberry, cherry cola and woodsmoke aromas converge on the nose of this bottling. The palate deftly integrates oak smoke with rich strawberry fruit, as toasted herb and peppercorn touches add ample spice. The name of the street Alana grew up on, Ocean Ave is an homage to a hotel on that same street where Matt cast many photo shoots.

Winemaker: Matthew Suroff

Consulting Winemaker: Tyler Russell

Vineyard: Happy Canyon, Grissini & Two Wolves Vineyards

AVA: Santa Ynez Valley

Grapes: 100% Cabernet Sauvignon, Sustainably Farmed

Aging: 20% New French Oak, Unfiltered & Unfined

Production: 81 Cases

2022 Tribeca Wine “Leonard St” Gruner Veltliner $29.95

91 POINTS: WINE ENTHUSIAST - A very golden color in the glass, this bottling explores the denser side of Grüner, offering aromas of melon rind, dried grass clippings and toasted nuts. The richly textured palate is cut by citrus-peel acidity and a wet-clay minerality. Leonard Street Grüner is an ode to their TriBeCa roots, and memories of warm weather brunches where locals are often found drinking this cold, crisp white.

Winemaker: Matt Suroff

Consulting Winemaker: Tyler Russell

Vineyard: Davenport Vineyard

AVA: Edna Valley

Grapes: 100% Grüner Veltliner, SIP Certified (Sustainable)

Aging: 60% Stainless Steel, 40% Neutral French Oak - 6 months on lees, Filtered & Unfined

Production: 115 Cases