It's taken us a few weeks to pick up the pieces here at Mission. We've been checking in on our colleagues, friends, family members, and many of our own homes, scrambling to keep our doors open for the Altadena customers who depend on our business.
This week, however, we're beginning a series of different charity drives to raise money for the rebuilding of Altadena, beginning today with our new 'Altadena Strong' T-shirts.
100% of all proceeds from the sale of these shirts goes to the Pasadena Educational Fund for Eaton fire victims to help local families in need, and 100% of what we give them goes directly to those who have been displaced.
Working alongside our recently updated logo's design firm, the Thirty O' Ninebranding and merchandising agency, the 'Altadena Strong' shirt pays homage to our Washington Blvd storefront as it looked in the 1970s, with the mountains rising up behind it. Mission's vintage vertical sign has been a fixture of the neighborhood for many decades and served as the inspiration for the graphic.
Help us give back to the community by purchasing one of our new ' Altadena Strong' T-shirts and wear it with pride as we work together with the community to rebuild. Mission is thankful to have such credible customers helping to distribute the necessary resources directly to those in need, and working to make this next drive a success!
Pre-order your 'Altadena Strong' T-Shirt below and select your size and preferred shipway – either via shipping or in-store pickup. We're expecting all shirts to be ready by the end of this week and we're ready to print more if need be. Click on the link below to order…
'Altadena Strong' Mission Fundraiser T-Shirt
$30.00
"Donations to the PEF Eaton Fire Response Fund will support our Pasadena Unified School District community during this crisis. Our district leadership is currently assessing the needs of our students, staff, and families. PEF and PUSD are committed to working together to ensure that resources reach those who need them most."