From young drinkers to mature drinkers, casual shoppers to hyper-focused wine geeks, and budding novices to experienced professionals, there’s one wine just about everyone agrees on when it comes to the best bang-for-your-buck in bubbles:

The standard cremant from Domaine Allimant Laugner in France’s Alsace region for just $18.99 a bottle. 

Check with any serious wine store. Ask any somm in the business. Allimant Laugner is not a household name in America, but it’s available everywhere quality wine is being offered for a reason: it’s that damn good. 

Made with 80% Pinot Blanc—one of the original Champagne varietals—and 20% Riesling for an aromatic lift, Allimant Laugner’s bargain banger dates back forty years to when the domaine was founded, but wine has been made the property since the early 1800s. Throughout the 20th century, the Allimant family grew all sorts of crops, grapes being just one of many. The Domaine became official in 1984, but the family’s history of winemaking goes much deeper in this idyllic Alsatian commune. 

What makes the wine so delicious? A combination of clean and vibrant acidity coupled with a candied fruit note that creates a freshness of flavor with a richness of texture. It doesn’t have the bready or leesy notes that a true Champagne often has, but what it lacks in autolytic character it more than makes up for with zesty citrus and fine, tiny bubbles that feel luxurious on the palate.

Allimant Laugner has been an industry secret for the better part of a decade; what the insiders order when they’re out at dinner or drinking with friends. Today, we’re sharing that secret with you. We want you to see what the fuss is all about.