There is no better way to get to know your customers than a big rooftop party with food, cigars, and Scotch whisky. So after two years of sitting at home, communicating via email, and doing everything remotely, we decided to throw a private celebration atop the Glenmark Hotel in Glendale with our friends La Palina and Balvenie on hand to join the festivities. Getting to shake hands, light up sticks, and share a few drinks with so many familiar names, yet unfamiliar faces, was a real treat—especially at sunset with some of the best weather in Los Angeles so far this year.

We had the entire roof to ourselves, so everyone found a comfortable seat, caught up with old friends, met some new ones, and indulged in some of life’s finer pleasures. The best part for me: you get to see who your real customers are in situations like this. You get to have real conversations with people who really drink, and enjoy the social nature of alcohol. You make lasting relationships based on a shared camaraderie, rather than a shared OCD for allocated bottles.

A big thank you to everyone who came out! I can’t wait to do it again soon!

-David Driscoll