Having covered Arturo Fuente cigars during our last conversation, this evening I’m back with industry veteran Michael Dougherty to discuss his other company: J.C. Newman, America’s oldest family-owned premium cigar maker.

We’ll be live at 3 PM over at the @missionliquor Instagram handle.

Tomorrow will be another big cigar day at Mission, as I reunite with my longtime friend Matt Freerks—once the director of sales for Westland Distillery—now working with La Palina cigars. I’m sure we’ll have photos and some stories to tell you later in the week.

Cinco de Mayo is Wednesday, which is why I’ll be releasing an exclusive single cask of Roca Patron Añejo, originally bottled for the Hotel FIgueroa in downtown LA, in honor of the occasion.

Plus, we’ll have Adam and Nora from Lost Lantern whiskey live on Instagram that same day (Wednesday) to talk about their new American independent bottling company. That starts at 4 PM.

i’m picking out a single cask of Old Forester cask strength on Thursday with Brown-Forman’s Jackie Zykan (that will not be streamed, but I’ll have an interview to post), plus there will be a lot of wine talk this week as we’ve got tons of new whites, light reds, and rosés for your Spring needs.

More soon.

-David Driscoll