In anticipation of one of our biggest new whiskey launches in store history, I sat down with New Riff Distillery’s Jay Erisman to talk about the genesis of the brand, the philosophy on whiskey-making, and all things mash bill, non-chill-filtered, and bottled-in-bond related.

We agreed that New Riff is perhaps the most profound new distillery in Kentucky since Maker’s Mark, so you can see why we’re quite excited to have the products here at Mission.

Available now! Check out the site here.

-David Driscoll