Bacanora is one of those spirits that—for me—feels like my own special discovery, since it’s the drink of my in-laws. My wife’s family is from Sonora, Mexico, so family parties would often include a bottle and talk of the often powerful spirit.

Made from agave pacifica, and distilled only within the state of Sonora, Bacanora is its own unique designation, not unlike Tequila. Yet, because so little of it is exported to the United States, it’s still a relative mystery to many.

That’s why sitting down with Rodrigo Bojorquez from Kilinga Bacanora was a real treat yesterday. Hopefully, this is the spark that lights the fuse for what is one of the most intriguing new brands on the market.

-David Driscoll